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The story of Pseudo Force Studio and logo

IT'S ABOUT FUCKING TIME I PUBLISH THIS.

Hey, I'm Allie and I like to make people feel like a badass.

While balls deep in a quarter-life crisis, I fell in love with lettered art. I paired it with my love of aggressively motivational quotes and my favorite word - FUCK.

Today I design/create/ship handmade posters + apparel in my home studio.

MEANING OF PSEUDO FORCE STUDIO + LOGO

First, a high level physics lesson.

Pseudo Force - a "not real" force felt by the observer.
Force- every action has an equal and opposite reaction

For example, when you slam on the breaks and your car stops yet you move forward.

Ok, but why the hell did I choose this name?

When it feels like our world stops, I want to keep pushing you forward 😈