There wasn’t a plan.
There wasn’t a brand deck (wtf is that anyway).
Just a comment from someone in my old office job:
“You have awesome handwriting — you should turn it into a font and sell it.”
My immediate thought:
But that random moment lit something up in me.
Not to say I didn’t enjoy my career - I really liked being a tech girly in the software world. Project management, leading meetings, building systems, and working with HELLA smart people.
But something was missing.
One of my first Etsy posters!
I needed a creative outlet. Something that brought me back to myself. I’ve always been artistic and expressive - I even wanted to go to art school. But like most millennials, I didn’t see how that could ever turn into a real job. Especially not one that paid the bills.
Anyway - around the same time someone said that to me, I saw something on Instagram about lettering.
I was curious.
And the next thing I knew, I was DEEP into it: learning lettering techniques, Adobe Illustrator, Procreate, Photoshop, Lightroom — the whole damn creative suite.
Your girl was HOOKED.
My first round office space in my house! Circa 202
I started by making custom hand-lettered posters with a marker and printer paper (shoutout to my sister Lara for being my best customer early on 💀).
Eventually, people started asking for copies…
So I opened an Etsy shop.
And just like that — the first version of my small business journey began.
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Thanks for reading. This is part of my new Wednesday series, where I share the behind-the-scenes story of Pseudo Force — what built it, what keeps it going, and what’s coming next.
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