This is by far the most popular question I've gotten. To begin, I don't really call it a business. Aside from the legal shit, I'm simply an art-repreneur.
I am an artist first and always.
Did you know I actually when to college for genetics? I had to take a bunch of classes that have little to nothing to do with my degree, one of them being physics. There are two things I remember about this class: mimosas every Monday and pseudo force.
Most people will simply say pseudo force is "inertia". But I'm a basic baddie and prefer shit simplified.
Think of it this way:
You're driving on your way to starbies and a fucker cuts you off. Your vehicle stops, but you still move forward.
That's what I want to do - inspire people to move forward when it feels like their world is stopping.
I don't think I need to explain mimosas to you.
When I started I didn't know every facet of art and creativity I would dive into. I've always been a creative with interest in typography, lettered art, photography, videography, writing, and story telling.
I didn't want to limit myself on what this endeavor would unfold into. I'm incredibly blessed to be able to lean into all my interests!
There you have it! A brief story of how I came up with the name Pseudo Force Studio. I'm absolutely in love with sharing it.